How much do handwritten thank you notes increase sales?
Sales & Marketing

How much do handwritten thank you notes increase sales?

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Today, let's unwrap a simple yet surprisingly powerful tool to boost (and even double!) customer loyalty and spending. Hint: It involves a pen, paper, and a bit of your time. Interested? Let’s go!


Add a personal touch to your customer's experience with a handwritten thank you note. Or, let's be real, even a high-quality photocopy works wonders. It's all about making your customers feel special and appreciated. Doing this can double future sales from them!

Why handwritten notes rock 🤘

Picture this: You order online, and when your package arrives, there’s a handwritten note inside. Feels good, right? It’s like getting a high-five along with your purchase.

What to watch out for ⚠️

Don’t mix these notes with discounts or freebies. It's like serving a gourmet meal with a fast-food coupon – it just doesn't mesh well.

How to do it ✅

  1. Keep it real: A quick “Thanks for shopping with us!” in your handwriting can double your customer's future spending. That’s right, double!
  2. Photocopy or original?: Both work equally well, so no need to get hand cramps writing hundreds of notes. A good photocopy has the same charm.
  3. Machine-written? Meh: Those don’t cut it. It’s like getting an autograph printed from a computer – just not the same.

This approach turns a transaction into a connection. It's a reminder that behind every order is a person who appreciates their business.

So, grab a pen, draft a thank-you note, and start creating those warm, fuzzy customer feelings. It's a small step with a potentially big impact on your sales.

Want to learn more? 🤓

If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.

Quote of the week 💬

"In an era of digital overload, a handwritten thank you note is a marketing whisper that can shout volumes."

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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