How one-click buy buttons boost sales
Sales & Marketing

How one-click buy buttons boost sales

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Ever wondered if you could make shopping on your site even easier? Introducing the magic of one-click “Buy Now” buttons. These buttons let your customers buy products instantly, without the checkout hassle. And guess what? It works like a charm.

TL;DR 🎯

Here’s the skinny: Add a “Buy Now” button next to your regular “Add to Cart” option. This nifty trick can lead to higher spending, more frequent purchases, and longer site visits. It’s a win-win!

Why it’s awesome 🤔

Studies show that one-click buying makes customers more likely to spend. Researchers analyzed 35 months of data from 18,000 online shoppers at an anonymous Asian retailer. Here’s what they found:

  • More spending: Customers spent 28.5% more on average per month.
  • More orders: They placed 43% more orders.
  • More items: They bought 36% more items.
  • More visits: They visited the site 32 more times.
  • More time: They spent an extra 245 minutes browsing.

So, why does this work? Simple. One-click buying eliminates the checkout hassle, reducing frustration and making shopping smoother and more enjoyable.

What to watch out for ⚠️

While this trick is powerful, it’s not a one-size-fits-all. Here’s what to keep in mind:

  • First-time buyers: They need to save their info first. Encourage them to create an account.
  • Compatibility: Works best for returning customers who’ve saved their details.
  • Business type: The study focused on a marketplace-style retailer. Results might vary for different business models.

How to do it ✅

Ready to get started? Here’s how:

  1. Add the button: Place a “Buy Now” button on your product pages. This is easy to do on Shopify and we have it built into our quiz app to help you sell even more.
  2. Account encouragement: Prompt first-time buyers to create an account and save their info. This is also a setting in Shopify.
  3. Simplify login: Make sure returning customers can easily log in.
  4. Integrate payments: Use services like Apple Pay, Google Pay, or PayPal for a seamless experience.

Adding a one-click buying option could be the secret sauce your store needs. It’s quick, easy, and could lead to happier customers and higher sales!

Want to learn more? 🤓

If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.

Quote of the week 💬

"Sell more by making it easy for your customers to buy from you."

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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