How to add a welcome email with Shopify Email Marketing
Sales & Marketing

How to add a welcome email with Shopify Email Marketing

Shopify Email (Shopify's email marketing service) is cost effective and easy to use. But some basic things like adding an automated welcome email to new subscribers aren't too obvious.

So, how do you send an automated welcome email when new subscribers join your list with Shopify Email?

How to send an automatic welcome email to new subscribers with Shopify Email

The trick is that you won't find it in the Shopify email marketing app. Instead, you do it on the Automations page in the Marketing section (Marketing > Automations) as shown below.

Setup automated welcome emails for Shopify Email Marketing in the Shopify Marketing > Automations section
Setup automated welcome emails for Shopify Email Marketing in the Shopify Marketing > Automations section.

Once you're on the Automations page click 'Create automation' and you can use a template or create your own custom automation.

Thankfully, there's already a 'Welcome new subscriber' template you can use and customize as you like.

The welcome email template for Shopify email marketing
The welcome email template for Shopify email marketing.

Use the 'welcome new subscriber template' and customize it to meet your needs. That's it!

How to add a coupon code or discount to your welcome email with Shopify Email

You'll probably notice that most ecommerce welcome emails include a discount promo code. Why? Because you want to drive that first purchase.

Thankfully Shopify Email makes that quite easy and has a built-in discount code block as shown below. To use it, just add a new section to the email and select the discount code.

Shopify Email discount code block to give a promo code
Shopify Email discount code block to give a promo code

By the way, if you're looking to get more leads, customers or subscribers from social networks like Instagram, we wrote a Shopify lead gen guide here and built a Shopify social lead gen app to do it here.

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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