How to add a welcome email with Shopify Email Marketing

Shopify Email (Shopify's email marketing service) is cost effective and easy to use. But some basic things like adding an automated welcome email to new subscribers aren't too obvious.

So, how do you send an automated welcome email when new subscribers join your list with Shopify Email?

How to send an automatic welcome email to new subscribers with Shopify Email

The trick is that you won't find it in the Shopify email marketing app. Instead, you do it on the Automations page in the Marketing section (Marketing > Automations) as shown below.

Once you're on the Automations page click 'Create automation' and you can use a template or create your own custom automation.

Thankfully, there's already a 'Welcome new subscriber' template you can use and customize as you like.

Use the 'welcome new subscriber template' and customize it to meet your needs. That's it!

How to add a coupon code or discount to your welcome email with Shopify Email

You'll probably notice that most ecommerce welcome emails include a discount promo code. Why? Because you want to drive that first purchase.

Thankfully Shopify Email makes that quite easy and has a built-in discount code block as shown below. To use it, just add a new section to the email and select the discount code.

By the way, if you're looking to get more leads, customers or subscribers from social networks like Instagram, we wrote a Shopify lead gen guide here and built a Shopify social lead gen app to do it here.