How to get more reviews from customers
Marketing Minute

How to get more reviews from customers

Let's talk about the art of nudging your customers to leave a review without being a nag. It's a fine line, but I've got some tips to help you walk it like a pro. Let's dive in!

TL;DR 🎯

Want more reviews? Don't rush your customers. Give them enough time to actually use and enjoy your product before asking for their thoughts, usually at least 10 days or so. It's like letting a fine wine breathe.

Patience pays off

Researchers found that timing is key when nudging customers for reviews. Ask too soon, and you might as well be that person who texts "???" two minutes after sending a message. (I'm looking at you, Karen.)

The sweet spot

  • For trips: Waiting 13 days after a trip boosts reviews by 68%. It's like giving your customers time to unpack their bags and their thoughts.
  • For clothes: Hold off for about 14 days. Let them wear it, wash it, maybe even spill something on it.

The timeframes are similar for both consumer goods and experiences, meaning this rule should apply to most kinds of products.

Why the wait? 🤔

  • Memory magic: A reminder can jog our memory, but only if it's not still front and center in our minds.
  • Freedom fighters: We all like to feel in control. Too early with that review nudge, and it feels like being back in school with homework deadlines.

But, keep in mind... ⚠️

  • One and done?: The research only tested single reminders. The sequel (multiple reminders) might have a different impact.
  • Cultural curves: This study was in South Korea. Different strokes for different folks – cultural differences might play a role in how soon is too soon.

How to do it ✅

  • Timing is everything: For quick-use items, you can ask sooner. For experiences or long-lasting products, give it more time.
  • Testing waters: Experiment with different timings. Compare the response to a group that gets no nudge at all.
  • Sweeten the deal: Incentivize reviews. How about a charity donation for every review? It's like giving back while getting feedback.

Remember, the goal is to get genuine, thoughtful reviews, not just a higher count. So, give your customers the time they need to really get to know your product.

That's it for this week! Happy fishing for those reviews, and remember, patience is your bait.

Want to learn more? 🤓

If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.

Quote of the week 💬

"The best advertising you can have is a loyal customer spreading the word about how incredible your business is."

- Shep Hyken

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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