Integrate Instagram & Mailchimp to get more email subscribers
Sales & Marketing

Integrate Instagram & Mailchimp to get more email subscribers

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There are dozens of articles on how to integrate Instagram with Mailchimp, but they aren’t that useful. Why? Because they just talk about how to create emails from posts, posts from emails or a dozen other not-so-useful things you'd expect from a Mailchimp Instagram integration.

But you want to make money, so you’re looking for something else…

What you really want is to convert your Instagram followers into email subscribers in Mailchimp so you can SELL MORE, because email subscribers are way more valuable than followers. Right?!

So, let’s talk about that.

The best things about Instagram are:

  1. Instagram has 2 billion users
  2. Instagram gets 4 times higher engagement than other social network

This means if you want to convert your Instagram followers into email subscribers in Mailchimp you need to leverage those organic engagement opportunities that Instagram excels at.

How to get your Instagram followers to subscribe to your Mailchimp email list

So, what engaging activity do Instagram users love most? That’s right, giveaways. Running Instagram giveaways is the single best way to grow your Mailchimp email list from your Instagram audience to turn followers into subscribers.

Want proof? Here are some stats:

  • Instagram accounts that do giveaways grow 70% faster than those that don't.
  • Instagram giveaway posts get 4X more engagement than non-giveaway posts.
  • In a survey of over 50,000 Instagram posts, of those that received more than 1,000 comments, over 90% were giveaways.
  • Giveaway posts on Instagram get 60X more comments than regular posts.

If you’re unfamiliar with Instagram giveaways or have never run one before, we wrote an extensive guide on how to do Instagram giveaways here.

The most important thing is to include “Subscribe to my newsletter”as one of the giveaway entry criteria. For example, your giveaway rules could be:

  1. Follow me
  2. Tag 2 friends in the comments
  3. Subscribe to my newsletter (link in bio) for 10 bonus entries!

If you have hundreds or thousands of entries, it’s tedious to validate who followed the rules and pick a random winner. To make this easy, POPSMASH automatically check validates entries. POPSMASH will also collect the email addresses for you to add them to your Mailchimp list. Right POPSMASH is just for Shopify stores, but join our newsletter here if you want to know when we release the standalone version that works with any platform.

Extend your reach

No matter how large your Instagram audience is, you’ll want to reach even more of your target customers beyond your followers.

The great thing about this strategy is that it is scalable, so you can use this same approach when partnering with other influencers and collaborators in your niche to reach a broader audience.

Now go turn your followers into email subscribers in Mailchimp!

Now you know the best kept secret about how to get your Instagram followers onto your Mailchimp email list to better monetize your audience, so go make it rain! 💰🚀

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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