Sales & Marketing

How to integrate Instagram & Mailchimp to turn followers into email subscribers

There are dozens of articles on how to integrate Instagram and Mailchimp, but they aren’t that useful. Why? Because they just talk about how to create emails from posts, posts from emails or a dozen other not-so-useful things.

But you want to make money, so you’re looking for something else…

Show me the money!

What you really want is to convert your Instagram followers into email subscribers so you can SELL MORE, because email subscribers are way more valuable than followers. Right?!

So, let’s talk about that.

The best things about Instagram are 1) that it has 2 billion users and 2) that it has 4 times higher engagement than any other social network.

This means if you want to convert your Instagram followers into email subscribers in Mailchimp you need to leverage those organic engagement opportunities that Instagram excels at.

How to get your Instagram followers to subscribe to your email list

So, what engaging activity do Instagram users love most? That’s right, giveaways. Running Instagram giveaways is the single best way to grow your Mailchimp email list from your Instagram audience to turn followers into subscribers.

Want proof? Here are some stats courtesy of Tailwind:

Source: Tailwind study

If you’re unfamiliar with Instagram giveaways or have never run one before, we wrote an extensive guide on how to do Instagram giveaways here.

The most important thing is to include “Subscribe to my newsletter”as one of the giveaway entry criteria. For example, your giveaway rules could be:

  1. Like this post
  2. Follow me
  3. Subscribe to my newsletter (link in bio)

If you have hundreds or thousands of entries, it’s tedious to validate who followed the rules and pick a random winner. To make this easy, POPSMASH automatically check validates entries.

POPSMASH will also collect the email addresses for you to add them to your Mailchimp list.

Extend your reach

No matter how large your Instagram audience is, you’ll want to reach even more of your target customers beyond your followers.

The great thing about this strategy is that it is scalable, so you can use this same approach when partnering with other influencers and collaborators in your niche to reach a broader audience.

Now go turn your followers into subscribers!

Now you know the best kept secret about how to get your Instagram followers onto your Mailchimp email list to better monetize your audience, so go make it rain! 💰🚀

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Cofounder of POPSMASH