How to make your products seem more effective to buyers
Sales & Marketing

How to make your products seem more effective to buyers

Shopify merchants: Boost conversions & grow your email list in 5 minutes with an AI-powered quiz. Grow your sales today 🚀

Try it free

Ready to dive into a marketing tip that's all about visual storytelling? This one's a game-changer for how you showcase your products. Let's dive in!


Place your product right next to the problem it solves, or better yet, next to the glorious outcome. It's like showing a before-and-after without the wait to help customers connect the dots and get to that "aha!" moment faster.

Picture this 📸

  • Dirty to dazzling: Imagine a detergent ad. One side shows a muddy soccer jersey, the other side, the same jersey but sparkling clean. Your detergent sits proudly in the middle. Instantly, it screams, "I'm the hero here!"
  • Security to the rescue: A picture of a computer with a big, red "Security Breach" warning, and right next to it, your cybersecurity software in shining armor.

Why it works 🤔

Our brains love shortcuts. When we see a product chilling next to a problem, our neurons fire up and go, "Ah, these two are BFFs!" We assume the product is just fantastic at solving that issue.

So, what's the catch? ⚠️

This tip works well, but not in all cases. Here are a couple exceptions:

  • Know your audience: If they're already experts on what you're selling, this trick might not be as dazzling. They know the score already.
  • Immediate vs. long-term: This works wonders for quick fixes but might not impress if your product is a slow burner, like vitamins for long-term health.

How to make it happen ✅

  1. Website wizardry: On your product pages, get those images right. Selling a wrinkle cream? Show it next to a radiant, wrinkle-free smile.
  2. Ad creativity: In your ads, use captions that highlight the transformation and place your product in the heart of the action.
  3. Loud & clear: If your product’s purpose isn't super obvious, make it crystal clear in your imagery and text. Selling a stress-relief tea? Show it next to a zen-like tranquil scene.

Remember, it’s all about making that visual connection as clear as a sunny day. Show your product not just as an item, but as a solution, a hero in its own right 🦸

That’s it for today! Go ahead and give your products the visual storytelling they deserve.

Want to learn more? 🤓

If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.

Quote of the week 💬

"Don't find customers for your products, find products for your customers."

- Seth Godin

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

Launch an AI quiz on Shopify in 5 minutes.

Help customers buy to increase sales & grow email subscribers.

Try it free
One-click signup with Shopify