How to make your products seem more effective to buyers
Marketing Minute

How to make your products seem more effective to buyers

Ready to dive into a marketing tip that's all about visual storytelling? This one's a game-changer for how you showcase your products. Let's dive in!

TL;DR 🎯

Place your product right next to the problem it solves, or better yet, next to the glorious outcome. It's like showing a before-and-after without the wait to help customers connect the dots and get to that "aha!" moment faster.

Picture this 📸

  • Dirty to dazzling: Imagine a detergent ad. One side shows a muddy soccer jersey, the other side, the same jersey but sparkling clean. Your detergent sits proudly in the middle. Instantly, it screams, "I'm the hero here!"
  • Security to the rescue: A picture of a computer with a big, red "Security Breach" warning, and right next to it, your cybersecurity software in shining armor.

Why it works 🤔

Our brains love shortcuts. When we see a product chilling next to a problem, our neurons fire up and go, "Ah, these two are BFFs!" We assume the product is just fantastic at solving that issue.

So, what's the catch? ⚠️

This tip works well, but not in all cases. Here are a couple exceptions:

  • Know your audience: If they're already experts on what you're selling, this trick might not be as dazzling. They know the score already.
  • Immediate vs. long-term: This works wonders for quick fixes but might not impress if your product is a slow burner, like vitamins for long-term health.

How to make it happen ✅

  1. Website wizardry: On your product pages, get those images right. Selling a wrinkle cream? Show it next to a radiant, wrinkle-free smile.
  2. Ad creativity: In your ads, use captions that highlight the transformation and place your product in the heart of the action.
  3. Loud & clear: If your product’s purpose isn't super obvious, make it crystal clear in your imagery and text. Selling a stress-relief tea? Show it next to a zen-like tranquil scene.

Remember, it’s all about making that visual connection as clear as a sunny day. Show your product not just as an item, but as a solution, a hero in its own right 🦸

That’s it for today! Go ahead and give your products the visual storytelling they deserve.

Want to learn more? 🤓

If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.

Quote of the week 💬

"Don't find customers for your products, find products for your customers."

- Seth Godin

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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