Why showing your costs can increase sales & how to do it
Marketing Minute

Why showing your costs can increase sales & how to do it

I've got a little marketing strategy that's all about transparency. It's like showing the secret recipe to your grandma's famous cookies – people love it! Let's jump in.

TL;DR 🎯

Wanna boost sales? Spill the beans on your product costs. Yep, you heard that right. Break down the costs and watch the trust (and sales) go up.

Break it down now 🕺

Imagine you're eyeing a pair of jeans. There's a tag that shows you what it costs to make: $14.22 for the high-quality fabric, $7.39 for labor, more for shipping, packaging, marketing, G&A, etc. you get the gist. Suddenly, that price tag doesn't seem so random or expensive anymore, does it?

Here’s the proof 🧾

  • More bang for your buck: People were 19% more likely to buy a wallet when they could see where their dollars were going.
  • Soup for thought: Soup sales grew by 21.1% just by showing the costs. Who knew soup economics could be so enticing?

Why it works 🤔

It's all about trust. When companies show where the money goes so we understand the costs, we feel like we're in on the secret. It's like being part of an exclusive club where honesty is the membership fee.

Things to watch out for ⚠️

  • Profit margin tightrope: If you're raking in huge profits, maybe keep that under wraps. No one wants to feel like they're just lining your pockets.
  • Keep it simple, silly: If your cost breakdown looks like a NASA launch sequence, simplify it. Too much info can be a buzzkill.

Making it happen ✅

  1. Crunch those numbers: Dive into your costs. How much are you spending on materials, labor, unicorn glitter, etc.? Be sure to include ALL costs – everything it takes to make, deliver and support your products.
  2. Infographic love: Turn those numbers into a cool infographic. Slap it on your website, product tags, wherever it fits.
  3. Group therapy: Too many costs? Bundle them up into categories so it's not overwhelming.

And voila! You've got yourself a transparent, trust-building, sales-boosting strategy. Just remember, balance is key. Don't overshare, but don't be a mysterious enigma either.

Until next time, keep being transparent (but not like a glass window).

Want to learn more? 🤓

If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.

Quote of the week 💬

"Transparency, honesty, kindness, good stewardship, even humor, work in businesses at all times."

- John Gerzema

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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