Simplify your prices to sell more
Sales & Marketing

Simplify your prices to sell more

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This week, let's tackle a topic that might make your math-averse brain do a somersault: pricing strategy. But don't worry, I promise to keep the numbers as painless as possible. Let’s get into it!


Keep your prices simple and rounded. Even if they're a bit higher, customers tend to prefer and choose simplicity over a brain-busting bargain, so it could boost your sales. Think $50 flat rate instead of $49.99 plus hidden fees.

Why simplicity wins 🤔

Ever stared at a complex price tag and felt your brain go on strike? You're not alone. People generally lean towards simpler prices, perceiving them as fairer and more transparent. It’s like choosing a clear path over a maze.

What to watch out for ⚠️

Complexity can be a turn-off. If your pricing needs a manual, it might be time to simplify. Remember, people often value their peace of mind over saving a few pennies.

How to do it ✅

  1. Round it up: Instead of $1.78, why not make it an even $2? It’s easier on the brain and looks cleaner.
  2. Flat rates for the win: If possible, offer a flat rate. It's like an all-you-can-eat buffet - one price, no surprises.
  3. Less is more: Minimize the variety of different price endings. Stick to even numbers to keep things straightforward.
  4. Transparency is key: Be clear about your efforts to offer fair and straightforward pricing. It builds trust.
  5. Don’t overcomplicate: Customers can sniff out intentionally complex pricing. Keep it honest and simple.

Remember, in the world of pricing, sometimes the simplest path is the one that leads straight to your customer's heart (and wallet!).

That's it for today! Try simplifying your prices and watch how your customers react. Sometimes, less really is more.

Want to learn more? 🤓

If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.

Quote of the week 💬

"Simplicity in pricing doesn't just make buying easier, it makes selling easier too."

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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