What's the best email marketing service provider for Shopify?
Sales & Marketing

What's the best email marketing service provider for Shopify?

Published:
June 4, 2023

There are dozens of email marketing tools you could use with Shopify: Klaviyo, Mailchimp, Shopify Email, and many more.

They all have a lot of features and they all seem to do the same thing. So, which one is right for you?

What's the best email marketing service for Shopify?

This isn't a review article where we review all the Shopify email marketing tools and leave you more confused than before we read the article. We'll make it it simple.

If you're new to email marketing with Shopify, use Shopify Email. If Shopify Email is too basic for your needs, use Klaviyo.

That's it.

Next, let's talk about why.

Why Shopify Email is best if you're new to email marketing

If you're new to email marketing, the most important thing is to start. Just get started, that's the hardest part.

The biggest hurdles to starting are cost (it's too expensing) and complexity (it's too confusing) to use. That's why Shopify Email is the best option for those who are new to email marketing: It's cheap and easy.

  • Shopify Email is the cheapest option, with 10,000 free email sends be month, which means it's free for most new stores.
  • Shopify Email is seamlessly integrated with Shopify and very simple to use, which means it's easy to get started.

That's it. If you're new to email marketing, use Shopify Email because it's cheap and easy. here's more detail open why.

Shopify Email is the cheapest email marketing tool for Shopify

Email marketing can get expensive, especially as your subscriber base grows. So, it helps to have an email marketing tool that's cheap or free in the early days until you understand your email marketing ROI and tune your email marketing funnel to drive conversions.

Shopify Email is the cheapest option for new stores. It includes 10,000 free email sends a month, then $1 per 1,000 emails after that. Below is a screenshot of pricing from Shopify Email's app listing.

Shopify Email pricing for email marketing
Shopify Email pricing for email marketing.


Shopify Email is seamlessly integrated with Shopify

Since Shopify make Shopify Email, it is seamlessly integrated into the Shopify dashboard and has a simple, intuitive interface.

Though it doesn't have a ton of features, it has the basic stuff you need to get started like multiple template options.

Email marketing template options in Shopify Email
Email marketing template options in Shopify Email.


Shopify Email isn't the most robust email marketing service with a ton of features, but it is the cheapest and the simplest, which means there's no excuse not to start marketing like you've been wanting to. If you want to switch to something more advanced later, you can.

Why Klaviyo is best if you have complex ecommerce needs

Shopify Email is the cheap and easy option, but Klaviyo is best for email marketing pros who are serious about using email (and SMS) marketing to drive ecommerce sales.

Klaviyo is best at this because it is 100% focused on ecommerce. Other email marketing options try to do everything, which means they don't do anything exceptionally well.

If you have ecommerce needs, then use an email marketing solution like Klaviyo that's focused on ecommerce.

Klaviyo Ecommerce email marketing for Shopify
Klaviyo Ecommerce email marketing for Shopify.


You should probably start with Shopify Email

If you're here because you're not sure which email marketing solution to use with Shopify, then you're probably new to email marketing and you should start with Shopify Email. It really is the best option for because since it's cheap and easy. You can always switch later to something more advanced, but the most important thing is just to start!

Bonus: The most important emails for Shopify merchants to have set up

So, once you have email marketing set up, which automated emails should you set up first? Which emails are the most important?

Here are the values of the most common emails Shopify merchants send ranked by the relative value of each email per recipient based on industry data:

  1. Abandoned cart emails: $3.58 per recipient
  2. Welcome emails: $2.54 per recipient
  3. Browse abandonment emails: $1.01 per recipient
  4. Post-purchase emails: $0.30 per recipient
  5. Regular campaign emails: $0.12 per recipient

Curious how SMS (text) performs? On average $0.14 per recipient.

Regardless of which email marketing provider you use with your Shopify store, set up the above emails to start driving more revenue!

Turn Instagram followers into email subscribers on Shopify.

Grow your Shopify store's email list growth to drive sales & ROI.

Try it free