Here's Instagram giveaway performance data - how do you compare?
Sales & Marketing

Here's Instagram giveaway performance data - how do you compare?

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You likely found POPSMASH because you do Instagram giveaways, so let's look at the average stats across the industry based on data from over 10,000 Instagram giveaways.

The three most common questions we get are:

  1. How much will my following grow for each Instagram giveaway I do?
  2. What's the typical Instagram giveaway entry rate?
  3. What's the average email opt-in rate when using Instagram giveaways to grow your email list?

The answers differ depending on how many followers you have. So, we provided data for 250, 2,500, and 25,000 followers below.

Industry performance data on Instagram giveaways

Here's average Instagram giveaway data based on over 10,000 giveaways, see how you compare.

Instagram follower growth rates by the number of followers

  • 250 followers: 11.87% growth
  • 2,500 followers: 3.19% growth
  • 25,000 followers: 4.76% growth

Instagram giveaway entry rates by the number of followers

  • 250 followers: 7.68% entry rate
  • 2,500 followers: 3.26% entry rate
  • 25,000 followers: 0.7% entry rate

Instagram giveaway conversion rates (email opt-ins)

Instagram giveaway conversion rates for email opt-ins are on average around 40% across all account sizes. The primary variables are whether they are boosted by collabs or paid ads to increase reach. Interestingly, we see higher conversion rates on accounts that use paid ads to boost the giveaway post, as long as they are well-targeted.

We currently only track this email opt-in conversion data from users of the POPSMASH Shopify app that uses Instagram giveaways to drive email opt-ins, so the data is heavily skewed to ecommerce stores. We're working on a standalone version that works on any website or ecommerce store soon (if you're interested, join the waitlist), so we'll also share that industry performance data once it's available.

Want more data? See more Instagram giveaway stats from ecommerce stores here.

Instagram giveaways are more than just a quick growth hack. They're a way to engage your customers where they are in ways they love to build and nurture deeper relationships that drive sales.

What to do if your Instagram giveaway performance is below average

If your results are below average, you likely need to improve your audience quality to get more authentic, engaged followers. It takes work, but it's worth it. If your Instagram engagement is decent, try improving how you run Instagram giveaways (here's a guide).

Want to learn more? 🤓

Want to learn more about Instagram giveaways? Check out our cofounder Gabe discussing Instagram giveaways in a recent podcast episode below.

Quote of the week 💬

Instagram giveaways are the lottery tickets of social media: low investment, high reward, and everybody wants in.
About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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