What kind of product images drive the most sales vs. engagement?
Marketing Minute

What kind of product images drive the most sales vs. engagement?

Have you ever wondered what's the best way to pose with products? Well, it depends on whether you're looking to drive sales or engagement!

TL;DR 🎯

Want to boost sales? Get your customers to snap pics holding your product. Looking for likes and comments? Encourage those full-on selfies with your product in view.

Here's a visual example of the difference from Ariyh:

Images of people holding product increase sales.
Different effects of product images. Credit: Ariyh

So, what's the dealio?

Researchers did some heavy digging into social media posts and came up with some fascinating stuff. Photos of just your product? Cool, but kinda meh. A photo of someone holding your product? Now we're talking sales. And selfies with your product? Hello, engagement city!

The nitty-gritty

Here’s how it breaks down:

  • Product being held: Boosts the "I wanna buy this" feeling by up to 78%. It’s like seeing someone holding a burger and suddenly, you're starving.
  • Selfie with product: These snaps can rake in up to 49% more likes. It's the social media version of "Monkey see, monkey do."

Why it works 🤔

When we see someone's face with a product, it feels like it’s their thing. We get social and want to engage. But when we see just a hand holding the product, our brain plays a trick and makes us think, “Hey, that could be me!”

How to do it right 🎯

  1. Boost sales: Start a campaign that gets people to share pics holding your product. Think: "Show us your [Product] in action!"
  2. Ramp up engagement: Get creative to make your product selfie-worthy. Maybe it's a funky design or a cool challenge. Incentivize with rewards or shoutouts.

Remember, it's not just about what you’re selling, but how people see themselves with your stuff. So next time you're scrolling through those selfies, think about how you can turn that into some serious marketing mojo.

And getting customers to start sharing images of your products, whether holding it or in product selfies, it's commonly called "UGC" in the marketing world, which stands for user generated content.

Think about it as one more way to engage your customers and help get marketing material to drive sales at the same time by making your customers part of your story!

Until next week, keep snapping those profitable pics!

Want to learn more? 🤓

If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.

Quote of the week 💬

"A picture in marketing can say a thousand words, but the best ones make you reach for your wallet."

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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