Sales & Marketing

Why Instagram creators need to own the relationship with their fans

Algorithm changes 🤖

Losing your sponsorships 💸

Getting your accounts banned (or hacked) 🚫

Getting de-platformed 😶

We all know someone who had this happen to them 😔

Yeah, it probably won’t happen to you, but what if it does? 🤔

Who owns the relationship with your fans?

When you’re on a social platform like Instagram, it owns the relationship with your fans. They can decide to end that relationship at only moment. Why? Because social platforms like Instagram are privately owned and they can do what they wish.

But email is different. Email is an open protocol that nobody owns.Regardless of what email marketing service you use, you will always own the email relationship between you and your fans and you can explore your list at any time.

That’s why it’s also a good idea to get your Instagram followers on your email list to build a more direct relationship with them.

Not only does this make your business more resilient, but it can also help you earn more by selling your own products and services without paying for ads!

Use Instagram, don’t let Instagram use you

We all love Instagram. It’s where we find and build our audience, so use it for that. But don’t rely on it to be the only relationship you have with your audience. Remember: Instagram is for discovery, email is for conversions.

So, if you don’t already have an email list, start one. It doesn’t matter what you use: Mailchimp, ConvertKit, Shopify Email Marketing, etc. are all great options. Just start an email list and turn your Instagram followers into email subscribers 💰

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Cofounder of POPSMASH