Tips for starting an Instagram giveaway

Giveaways can be the best way to engage, reward, and grow your following on Instagram. Here are some tips for making your next giveaway your best ever:

Start early to get your followers excited

Before starting your giveaway give your followers a heads up to get them excited about your upcoming giveaway by telling them things like what the prize will be and when it will start.

Go niche for better results

Giveaways specific to your niche are the best for growing an engaged following because you don’t just want more followers, you want more engaged followers. For example, if your feed is about fitness your giveaway prize should be relevant to people interested in fitness. This will ensure you attract the right followers for your brand, which makes your audience more valuable.

Tell them how to enter

Tell your followers how to enter in your giveaway post so they know what counts as a valid entry and when the giveaway ends. We generate this automatically when you set your rules so you can easily and accurately include them in your post.

Tell them where to see entries

Tell your followers where they can see entries to ensure theirs were counted. We automatically create a view entries page for your giveaway to share with your followers. We recommend setting this as your bio link when running a giveaway.

Include a disclaimer

Protect yourself and your followers by including a disclaimer. Here’s an example you can use:

This giveaway sweepstakes is not endorsed, administered, or sponsored by Instagram. Winners will be chosen fairly and at random by 3rd party facilitator @popsmash on <END DATE> and will be notified within 24 hours via direct message from @username.

Those tips will help you and your followers get more out of your giveaways every time! Once your giveaway is in progress we created another guide for making the most of your giveaways here.

More tips on running killer giveaways...

Hungry for more tips on running great Instagram giveaways? Well, you're in luck. We wrote an epic 12,000-word guide on running Instagram giveaways here!