Shopify revenue calculator

See how much it's worth to get your followers on your email list!

Estimate sales from turning followers to email subscribers with Instagram giveaways.

What's your Shopify store's industry?

How many Instagram followers do you have?

Instagram follower growth rate ℹ️The percentage that your Instagram following is expected to grow from each Instagram giveaway. This compounds monthly & assumes just 1 giveaway per month.
Instagram giveaway entry rate ℹ️The percentage of your Instagram following that is expected to enter your giveaway.
Instagram email opt-in rate ℹ️The percentage of Instagram users entering your giveaway that are also expected to subscribe (opt-in) to your email list. All subscribers are validated by double opt-in.
Welcome email revenue/opt-in ℹ️The average revenue per recipient expected from welcome email flows sent to new subscribers.
Campaign email revenue/opt-in ℹ️The average revenue per recipient expected from campaign emails. The revenue & ROI estimates assume a weekly email campaign.
Revenue & ROI
New monthly email opt-ins ℹ️The average estimated new email opt-ins monthly attributable to each Instagram giveaway campaign. -
New annual attributable revenue ℹ️The average estimated new revenue over 12 months attributable to running one monthly Instagram giveaway with POPSMASH. -
Monthly POPSMASH cost ℹ️The cost of using the POPSMASH Shopify app each month. -
Annual POPSMASH ROI ℹ️The average estimated ROI of using POPSMASH to get new email subscribers. -

Tip: Hover over each item for more details.

How these estimates are calculated

Follower growth, giveaway entry & email opt-in rates are based on thousands of Instagram giveaways. Revenue data is from Klaviyo & assumes a weekly newsletter. Data extrapolated over 12 months & assumes a monthly Instagram giveaway to estimate annual attributable revenue & ROI (more details).

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