Increase ad click-through rates with recommended pairings of two different products
Sales & Marketing

Increase ad click-through rates with recommended pairings of two different products

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Today, let's spice up your sales strategy with a little matchmaking magic. We're talking product pairings – and no, not just wine and cheese! Ready to play cupid with your products? Let's dive in.

TL;DR 🎯

Pair products like a pro. Suggest combos to your customers like a red tie with a crisp white shirt. Do this in your store, on sales calls, or even through your favorite influencers. This way, you're not just selling – you're guiding, and that's priceless! Research shows that product pairings can increase ad click through rates by over 20% to help drive sales.

Why product pairing works 🤔

It's all about showing off your expertise. When you suggest a product pairing, you're like that savvy bartender who knows exactly which cocktail to recommend. It boosts your credibility, making customers more likely to follow your advice – and shop more!

What to watch out for ⚠️

Keep it real and relevant. Suggesting pairings that don't make sense or are too outlandish might make customers raise an eyebrow rather than reach for their wallets.

How to do it ✅

  1. Train your team: Make sure your salespeople are ready to suggest pairings. It’s like equipping them with a secret sales superpower.
  2. Signage in store: Use signs to encourage customers to ask for pairing advice. It's like setting the stage for your team to shine.
  3. Follow-up emails: Got a customer who just bought a killer blazer? Send them an email suggesting a shirt or accessory to go with it. It’s like a personal stylist in their inbox.
  4. Social media matchmaking: Use your social channels to showcase perfect product pairings. Think a makeup tutorial with a lipstick and liner duo that’s just meant to be.
  5. Go beyond two: Why stop at two? Suggest a whole ensemble or a complete skincare routine. More items, more expertise, more sales.

Remember, it's all about enhancing the shopping experience by providing valuable suggestions. It's not just selling; it's helping customers make the best choices.

That's all for now! Get out there and start pairing like a pro. Your customers (and your cash register) will thank you.

Want to learn more? 🤓

If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.

Quote of the week 💬

"Product pairings in marketing are like wine and cheese. When matched well, they enhance each other's appeal and drive sales."

About the author
Gabriel Mays, the Co-Founder and CEO of POPSMASH
Gabriel A. Mays
Gabriel Mays' Website
Co-Founder & CEO at POPSMASH
Before POPSMASH, Gabe was a Director at GoDaddy and founded two startups. He was also a Marine Corps Captain, serving in Iraq and Afghanistan. He lives with his wife and two kids on Cape Cod, MA.

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